P&G Signal short film - The Queen City is a Green City

Did you know Cincinnati is the most sustainable city in the US? This short film is an overview of some of the most impressive green happenings in Cincinnati, the Queen City, with vantage points from street level and bird's-eye view, as well as insights from half a dozen executives and leaders who run some of Cincinnati's top organizations. This film was created for the P&G Signal360 Conference, a Procter & Gamble conference for 12,000 managers. Recently, this conference was opened to an expanded global audience, hence this video’s broader target audience.

Lightborne (the agency that did Katy Perry’s Super Bowl halftime show production) was initially going to make this video but they only had capacity to edit. Rhine Media, agreed to shoot it with them handling the editing, but pretty quickly the entire production fell into our laps. We had one month to plan with Cintrifuse (startup catalyst, a sort of glue between orgs in Cincinnati, and producing org of this project) and fit in all the interviews, logistics, b-roll capture, editing, stakeholder revisions, and final approval from P&G. It was a fun project with a very rapid turnaround. It couldn't have happened without an incredibly collaborative effort!

Some gleaming reviews:
•"Loved the Video!" - Guy Persaud, P&G President of Growth
•"Thank you for your incredible innovation leadership. Cincinnati is on fire." - P&G CMO Marc Pritchard
•"Love the focus on sustainability and innovation. Proud of Cincinnati's leadership in these spaces." - Kerry Wethington
•"Cincinnati is really rocking." - Todd Minnear
•"Fantastic story for Cincinnati" - Kevin McCarthy

•"Home Run" - Jason Duff
•“Can't thank you enough for your fantastic work and partnership and professionalism in putting together this video. Your work is first rate in every way!!! #HighlyRecommended” - Pete Blackshaw, CEO Cintrifuse

CREDITS
Director, DP & Editing: Philip Heidenreich
Graphics: Moses Gebremeskel

PRODUCERS & SUPPORT
CEO, Cintrifuse: Pete Blackshaw
P&G EIR @ Cintrifuse, & Project Director: Maurice E. Coffey, II
Project Manager, Producer & Marketing: Kathryn Prigge
Promotion & Technical Support: Abby Connaughton
Senior Manager, Strategic Innovation, CVG Airport - Cincinnati/Northern Kentucky International Airport: Naashom Marx
Other behind the scenes personnel.

CAST
Pete Blackshaw - CEO, Cintrifuse & our protagonist
Candace McGraw - CEO, CVG Airport
Brian Cobb, IAP - CIO, CVG Airport
Mike Zelkind - CEO 80 Acres Farms
City of Cincinnati Mayor John Cranley
Rodney McMullen - CEO Kroger